Digital commerce defines the new generation of customers today in industries of fashion and apparels. Physical marketplaces are packed, cluttered and tiring with too much noise and confusion. This the case for both customers and retailers alike. Amidst this chaos the rise of virtual online markets that allow the easy purchase and true customization is the lure again for both businesses and buyers. If implemented accurately, personalization is a powerful tool because it offers deals, is cost-effective and a great way for customers to build an emotional connection to the product in question. Allowing the retailers to enjoy a great deal of loyalty and increasing satisfaction of buyers.
What is the driving force behind the rise of personalized products in the retail industry?
The emergence of customized products Isn’t as artificial as it looks it was a natural evolution. The cause being the need for instant gratification by consumers. The shopper of today’s time is accustomed to having access to products of all kind on-demand and for customized services. For instance, a few years ago finding a cab used to involve the process of standing on the street hoping to hail the right. However today it is as easy as using Uber or Ola which are online applications to book a cab on their smart ones. Many surveys suggest that 9 out of 10 customers are willing to spend more to receive a personalized service or product and almost 70% of these consumers expressed intense interest in purchasing products and services not allow customization. The magic is social networking, that plays a critical role in the promotion of such usage. Social networking allows consumers to instantly, share rate their purchases in the form of comments.
Websites that allow a great deal of personalization on their apparels for customers
several websites allow its consumers to personalize their products on varying levels of control. If you stationed in Thailand 21Tees is one such online platform that allows its customer complete power of customization. Such as it allows the consumer to design your own polo shirts, resize your purchase will most instantly before placing the order. To enjoy the experience of digitalized online shopping visit their website and be delighted as a consumer
