Power is increasingly in the hands of customers, and this is gradually increasing. So before you just think of ways to attract new customers, see how to get closer to the customers you already have.
Before you desperately seek out new customers, promising results, and wasting time invested in adding value to the customer, try to get current customers to see everything your business can do for them.
How Your Business can Respect Other’s Rights
- Respect; Your customers need to know that you respect their opinions and also respect your employees.
- Value: They should also learn, through your deeds, that you value them.
- Encourage: Be the first to tell them about new ideas and products, encourage them to venture into new prospects and guide them occasionally.
- Help Employees: The way you treat your employee’s matters to customers, and it will also help them treat the customers very well.
How To Get More Customers
· Sales are Something Personal:
At some point in emails, meetings, conferences and common conversations with your prospects and clients are good. This is not making the relationship personal.
In fact, the more your company does things for free to customers or potential customers, the more it devalues one’s work to make sure a customer does not owe money for a service rendered.
Doing things for free means to some customers that your work, service or product may not be worth so much when you say it.
So when we talk about transforming the sales relationship into something personal, as a way to attract new customers, we are talking about personality, dealing with people and talking to people, according to their needs.
· Beware of the Way You Search for Your Customers:
Sales managers tend to run after new wins. There is no better way to build personal relationships than to meet personally with your client and potential clients, listen to their stories, and truly engage them with your reality.
So the customer understands that before anything else, before selling or before simply pushing a product down the customer’s throat, his mission is to be truly interested in what he does.
· Scroll the Distance
In a world of technology, speed and instant gratification, the generation of entrepreneurs is always tempted by the idea of an instant sale or overnight success.
Ads on Google and different sponsored link platforms demonstrate that people want to generate sales instantly all the time, without focusing on the needs of their market or their customers.
Often this does not allow us to traverse the distance between what we are offering and how we can truly make the life and routine of our customers better.