Many individuals find Instagram’s content sharing perplexing, and with reasons that bring benefits. There can be times when your posts will get a high volume of likes and interaction. On the other hand, there will be times, your posts won’t generate much likes. It is because of some very trivial mistakes people often make on Instagram.
If you are here, to promote your business, this kind of errors can cost you a lot. So, here, we will discuss some very common mistakes that people often make on Instagram. Knowing about these errors will help you get prepared so that you can maintain the guidelines of proper Instagram marketing and thrive.
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Now, let’s talk about those mistakes so that after gaining these followers and likes, your business account on Instagram can shine.
Not publishing at the most convenient times
Instagram analytics display the days and times of day when your audience is most engaged online according to research. They do it because the moment you plan your content has an effect on its level of interaction with the user base.
Consider sharing a post related to your brand at a time when a lot of people are online. This way, your post will almost certainly get so many interactions in the first few hours. And if you do the opposite, Instagram will think your audience is uninterested in your profile.
A profile should not be incomplete
Consider Instagram to be a mini website of yours which needs all your original information first. If you by any chance fail to finish your profile’s bio section along with other necessary parts, it will not help you build your following.
To earn people’s confidence, you must provide sufficient information in your profile. Read below where we have listed some informative points to make you verified as an Instagram profile that is properly optimized:
- You will need an attention-grabbing profile picture
- You have to put a searchable name and an interesting bio that describes who you are, what you do, and who you assist along with the business information.
- Give your contact information like phone, email, physical address, etc.
- After that you need to have at least eight to ten posts on your feed.
Not engaging in video content exploration
The most engaging kind of content on the photo sharing app named Instagram is video. Suppose you haven’t begun sharing videos such as-short videos, Instagram stories, Reels, or Lives. In that case, the business of yours is losing out the opportunity to produce user generated content.
You don’t have to be worried about carrying any additional costs because using all these features to promote your brand is not at all pricey. Understand that there are numerous free applications and tools available for filming and editing professional-looking Instagram videos directly from your mobile device if you want.
